IamNZ Infant Formula Range
Packaging & Brand
It was a real challenge to create not only a new brand but also launch it with an infant formula range. The honesty and credibility conveyed through the packaging must be unquestionable. This design utilises ‘pharmacy only’ typographical styling and a substantial amount of illustration and photography to inform customers.Instant success was achieved as the range is being sold by a major overseas retail chain.
These bottle images appear on the right-hand side of the can front, and not only quickly convey what the product is used for but also help customers select the correct formula relative to the infants age.
English will likely be a second language for many overseas users of this product. Accurate directions illustrations where created to assist when making up the formula.