About Us

We love what we do and believe this translates into success for our clients. We see every project as a joint venture where we work together to help grow businesses through their brands and products.

We are highly experienced, creative yet practical, with over 20 years in design and have completed literally thousands of successful projects... no two are ever the same. Current clients range from innovative start-ups through to top international brands. We are very business focused and believe that an investment in our services
should get results.

Our core capabilities are in the areas of Graphic Design, Branding and Packaging. Specialist areas include Logo Design and Packaging Design for FMCG sector, which we have a real passion for – we love the challenge. We’re also highly experienced with Brochures, Corporate Identity, Annual Reports, Print Management, Illustration, Signage and Web Design to name a few things.

Capabilities:
• Logo Design
• Brand Creation and Management
• Packaging Design
• Print Advertising
• Highly skilled and experienced finished artwork producer
• Photography
• Photoshop retouching and digital illustration
• Illustration
• Web Site Design
• Brochures
• Corporate Identity
• Annual Reports
• Signage
• Point of Sale
• Banners and billboards
• Print Management
• Event Displays
• Business Forms

Our company name and goldfish logo were inspired by a children’s early education book with a very simple moral –
“A sense of adventure and the experiences that follow make you wiser”.

Client Endorsements

I have worked with Lee for over 15 years on a wide range of projects: over 5 distinct and separate brands that I recall! All have been very successful in the marketplace; no small feat! Lee always sees the product in its purity (pure form) and manages to deliver packaging that is true to the target market, and exactly illustrates the mood, quality, taste and feel that we are trying to convey. Lee always researches his products in depth and this is conveyed in his finished work. Working with him is easy as it is a discussion about facts: simple! Actually it’s a pleasure and delight!
Kathy Light
Former Marketing Manager and owner of EasiYo
Product Development Manager Neomada Group
(IamNZ Brand)


We have worked with Lee of Lorenzo Design for many years and have always been impressed by his consistent creative ideas. Lee is very professional and his layout skills are of the highest standard. He is easy to work with and always listens and takes note of our brief. As there are four people with different varying ideas involved in this matter we know it must sometimes be confusing but Lee always comes up with a wow factor design that pleases everyone. The packaging of our products are always admired and commented upon all over the world. We will continue to work with Lee and highly recommend his services.
Greg, Janet, Melissa and Tamara Parr
Parrs Products Ltd (Wild Ferns Brand)


Lee has undertaken several design projects for us, from the development of a logo to the design and production of a corporate “board game”. We’re thrilled with the results: Our logo not only succinctly tells the story of what we do and how we do it, but is eye-catching to boot. Lee asks the right questions to tease out the essence of the project, and then applies his expertise and experience, without fuss, to deliver a great result. You can’t ask for more than that.
Dr Philip Voss
Director
Leading Safety Limited